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^login/(?P<backend>[^/]+)/$ [name='socialauth_begin']
This url do not match with http://abc.com/login/
as the url pattern requires a backend parameter.
Something like this will match the url you are accessing, however there is no backend parameter there, so in view you may want to choose something default.
url(r'^login/$', 'your_view',),
Source:stackexchange.com