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In my app.wsgi file I have something like this. You will need to change it to put to where your virtual env is located, mine is under /opt/ve/ve_name/ in this example.
import os
# activate virtualenv
activate_this = os.path.expanduser("/opt/ve/ve_name/bin/activate_this.py")
execfile(activate_this, dict(__file__=activate_this))
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