[Answered ]-Redirecting old links to 1 url

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This should go into your main urls.py file and should be first entry so that this url pattern is applied first:

from django.views.generic import RedirectView

urlpatterns = patterns('',
    (r'^/portfolio/[^$]*$', RedirectView.as_view(url='/product/')),
)

The regex pattern r'^/portfolio/[^$]*$' means that any URL starting with /portfolio/ and there can be anything after that till end.