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You could use template inside v-select for your custom display. Then use v-html to decode html tags as below :
<v-select :items='quizs' v-model="quizid">
<template v-slot:item='{item}'>
<div v-html='item.questiontext'/>
</template>
<template v-slot:selection='{item}'>
<div v-html='item.questiontext'/>
</template>
</v-select>
Source:stackexchange.com