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I think you may have installed virtualenvwrapper inside any virtual enviroment like this-
rahul@rahulpc:~/mydjangoapp$ source jango/bin/activate
(jango)rahul@rahulpc:~/mydjangoapp$ pip install virtualenvwrapper
So before installing virtualenvwrapper you have to deactivate virtual enviroment.
(jango)rahul@rahulpc:~/mydjangoapp$ deactivate
rahul@rahulpc:~/mydjangoapp$ pip install virtualenvwrapper
now follow all further steps.
Source:stackexchange.com