[Answered ]-HTML variable inside of String

You should use saving groups in your urls.py:

from django.conf.urls import patterns, url

urlpatterns = patterns('',
    url(r'^(?P<part>\w*)/$', 'my_app.views.my_view'),
)

Then, in your my_view view the string will appear as a keyword argument:

def my_view(request, part=None):
    print part

Hope that helps.