If you are looking for an article to properly optimize your blog image, then you are in the right place.
I am going to tell you all the processes that I use to optimize the image on my blog.
Why should one do image optimization?
There are many reasons to optimize the image. If your blog post images are large, then it will slow down your web pages and will have a bad effect on the user experience. In Image Optimization, the file size is reduced and the page load time is made fast.
Apart from this, the images used in the article also improve the SEO score. If you use the correct name (Rename) and Alt tag for your image, it makes your article more SEO friendly.
If you optimize the images of your site correctly, then your images will perform better in search engines (images search).
Use Right Images for Blog
Every website owner or blogger uses images for their site or blog. If you need images for your article, then you cannot use Google Images because those images can be copyright protected.
Many websites in the market offer free stock images. You can use a website that gives images for free and is related to your article.
There are websites like Pixabay, Pexels, etc. that provide stock images for free. Apart from this, you can easily get high-quality and professional images on Shutterstock by spending some money.
You can use free sites or paid sites to find the right image for your site, but never use Google Images.
And even better if you can make custom images for your blog. There are many websites for making custom images. for that purpose Canva, PicMonkey is very popular. With their help, you can easily create a custom image for your site.
Canva is a very popular platform. With its help, non-designers can also easily create draw custom images.
When you do not get the related image for your article from the stock images site, then you can use the site that makes custom images.
How to do Images Optimization for Search Engines?
1. Choose Right File Name for Image
Before uploading new images in your article, be sure to use the proper name. Many bloggers do not pay attention to the image file name.
Use a keyword-rich name for your images. It helps you to get a higher ranking in Image Search Result. Proper Rename makes your readers as well as search engines friendly. Also, be sure to use Spaces in the image file name.
2. Focus on the size and compression of the image
If you do not pay attention to image size and compression while uploading the image, then it directly affects your website loading speed. You should not use big images for your article. This increases your server load and as a result, slows down your site. And as we all know Google is using website loading speed as a ranking factor.
Image size
It depends on your theme and article. However, the content area of most blog themes varies from 600- 700px. So, you can use the image dimension as per your theme.
Also, if you download stock images for your article, it is very important to resize them as their dimensions are very high.If you upload these images in your article without resizing, then you are on the wrong track.
Reason: When your article is loaded in the browser, the images will load in the original size and dimension. As a result, your site’s load time will high.
To resize the image you can use a plugin or online website such as – Imageresize.org, reSmush.it ,Bulkresizephotos, EWWW Image Optimizer, ShortPixel Image Optimizer, etc.
Image Compression
If you use high-quality stock images in your article, it can put a lot of load on your server. As we know that the size of the high-quality image is also very high.
Try to keep the size of your image within 100kb. If the image size is above 100kb or in MB slow down your blog speed. Always resize such images and upload them with the correct dimension.
WordPress.org has a lot of image optimizer plugin that can help resize and compress your images. Don’t worry about them, we are going to tell you below.
3. Use ALT Text
ALT Text makes your image SEO friendly and it belongs to on-page SEO. In simple words, it tells the search engine what your image is about.
If you do not use ALT text for your images, you are losing a lot of traffic from search engines. Search engines like Google cannot read images. Using the alt text, he searches the best image for the visitor. So make sure to add ALT text to your images to make the article completely SEO FRIENDLY.
As you understand the benefits and importance of ALT Text. But what should be used for the image’s ALT Text?
Use your keyword for ALT text. This can help you get a better rank in an image search result. Also, you should keep in mind one thing, your ALT text should be related to your article, otherwise, it is not important.
Therefore proper ALT Text improves your image ranking and there is a possibility that your image appears first in the search result.
When you upload an image in your WordPress post editor, you can easily add ALT Text to your image. You can see it in the screenshot below.
4. Remove Hyperlink from Images
