[Answer]-Django deployment with gunicorn issue

The gunicorn command expect the argument to be <python package>:<wsgi identifier>, so following this common project structure:

my_project_folder
|-my_project
| |-__init__.py
| |-wsgi.py
| |-settings.py

the command would be my_project.wsgi:application, the trick is identifying the package by looking for the __init__.py file.