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When you’re running in production, your static files are managed by the server (Apache, nginx) however when your DEBUG is set to true in your settings.py you’ll have to tell django to serve the static files for you. To do this add the following to your URLs.py:
from django.conf import settings
(r'^static/(?P<path>.*)$','django.views.static.serve',{'document_root':settings.STATIC_ROOT}),
This will allow static to be searchable and serve your static files.
Source:stackexchange.com