1👍
✅
I feel silly writing the answer myself
I had to change the first line in the configuration to include –
WSGIDaemonProcess bangtestwsgi.max140.com user=bangwsgi python-path=/home/bangwsgi/alpha:/home/bangwsgi/virtualenv/lib/python2.7/site-packages
Apache was running it as root and not as the user who owned the project directories. Duh.
Source:stackexchange.com