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Conceptually it’s better to separate static content (in /static/) from user-uploaded content (in /media/). Even if you’re the only one uploading to the site. For example, if you want to make a backup of your own uploads you know that backing up /media/ is sufficient. Your static content in /static/ should hopefully be part of a version control system so you don’t need to back that up separately.
Source:stackexchange.com