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If you configured your Apache to serve the static files from the respective root folders, you also have to run manage.py collectstatic
(see docs).
To test static and media files I usually have this in my urls.py:
urlpatterns += patterns('',
(r'^media/(?P<path>.*)$', 'django.views.static.serve', {'document_root': settings.MEDIA_ROOT, 'show_indexes': True}),
(r'^static/(?P<path>.*)$', 'django.views.static.serve', {'document_root': settings.STATIC_ROOT, 'show_indexes': True}),
)
Source:stackexchange.com