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You need to make a container command, heres a snippet from the aws docs…
On your local computer, update your configuration file (e.g., myapp.config) in the > .ebextensions directory.
container_commands:
01_syncdb:
command: "django-admin.py syncdb --migrate --noinput"
leader_only: true
See http://docs.aws.amazon.com/elasticbeanstalk/latest/dg/create_deploy_Python_django.html (Step 6, point number 2) Sorry no anchors in aws docs..
EDIT: Added in migrate flag to syncdb, and changed aws doc reference to a more pertinent one
Source:stackexchange.com